Dettol soap market share in india. 3. Dettol company profile, advertising strategy, success factors and market share of brand dettol with its product lists, usage and solution can be known here. Recently, the plaintiff has come up with a new product DETTOL HEALTHYConstitution. - Dettol started as an antiseptic liquid in 1933 and has since expanded to soap, handwash, bodywash, shaving cream, and plasters. Dettol Aloe Bar Soap. Dettol Cool Bar Soap. For Dettol, it outlines its market leadership in India as an antiseptic liquid and position in soaps. India has been its faithful and constant market. Marketing Strategy of Dettol analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Increased internet penetration and a shift towards personal hygiene and antibacterial products are influencing market trends. The marketing mix, segmentation targeting and positioning, competitors, market share, growth and SWOT analysis of The Marketing strategy of Dettol serves each & every segment of society with different sets of offerings from soaps to liquid hand wash. The product mix includes various types of Dettol soap, emphasizing its antiseptic benefits, and it has a competitive pricing strategy with promotional offers. 25% market share in 2025, driven by high population density, hygiene awareness campaigns, and rising disposable incomes in India and China. Best For: Individuals with sensitive, dry, or normal skin seeking a hydrating daily cleanser Dettol Dettol, a flagship antiseptic brand under Reckitt‑Benckiser, was first introduced in 1933 and later expanded into India in 1981 with its iconic soap line. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Dettol is one of the most trusted brands in India due to its long history and strong brand recognition. This document discusses Reckitt Benckiser, a multinational consumer goods company, and its flagship brand Dettol in India. It also outlines Dettol's marketing strategies over the years which have positioned it as a trusted brand that protects families from illness-causing germs. Medical Soap Global Market Report 2026 - Medical soap is a specially formulated soap designed for use in healthcare environments or for personal hygiene where a higher standard of cleanliness is required. Dettol's packaging is designed for brand recognition and product safety, while its Marketing strategy of dettol Introduction: Dettol, owned by Reckitt Benckiser India Ltd (RBIL), is a globally recognized brand that started its journey in 1933 as an antiseptic liquid. Similar stock images RMEF3G2ANew Delhi, India - November 19, 2011: Sikh people celebrating Guru Nanak birth with a street parade and food distribution RF2GMR21XNew Delhi, India - November 22, 2020 :- Dettol Soap on White Background “In India, Dettol’s largest market, revenue growth (of the brand) remained strong despite operational and supply challenges,” the company added. Reckitt’s 2024 advertising and promotion investment likely remained near 12 percent of net revenue, according to company guidance and industry estimates. Explore Dettol's strategic marketing approaches within Reckitt Benckiser. Dettol Soaps - Buy Dettol Soaps at India's Best Online Shopping Store. Dettol has taken pole position in India’s soap market, riding on the renewed surge in consumption of hygiene and sanitary products. Dettol is a trusted brand in India and globally that offers various hygiene and cleaning products. India’s Soaps & Detergents Market, By Brand (Lux, Dove, Dettol, and Others), By Category (Herbal Soaps, Health Soaps, Beauty Soaps, and Others) - Trends, Analysis and Forecast till 2034 Rising disposable incomes, urbanization, and evolving lifestyles contribute significantly to this growth, as consumers prioritize skincare and health. [7] LOCAL PLAYERS NOW DOMINATE IN BOOMING BANGLADESH COSMETICS AND TOILETRIES MARKET Government Support & Policy Incentives Dettol Original Bar Soap. - Dettol is Reckitt Benckiser's flagship brand and market leader in antiseptic liquids in India with 85% market share. The 4Ps clarify how product design, pricing logic, distribution breadth, and communication work together to build preference and repeat use. However, challenges such as harmful chemicals in soaps and the impact of The body bar soap market is dominated by multinational conglomerates like Unilever, Procter & Gamble, and Johnson & Johnson, whose flagship brands (Dove, Olay, and Neutrogena respectively) command significant global market share through extensive distribution networks. 891 billion in 2016. 07% through 2030. It India Bath and Shower Care Market is anticipated to grow at a CAGR of around 5% during the forecast period 2024-30, says MarkNtel Advisors. Due to the resurgence in the use of sanitation and health goods, Dettol has established itself as the market leader in India's soap sector. It also outlines Dettol's various product classifications including antiseptic liquid, soap, and sanitizer. Dettol maintains strong share-of-voice through disciplined media investment, sports partnerships, and always-on retail communication. 8% and Dettol 7. - Brand equity analysis shows Dettol has very strong brand recall and awareness as an Market Share: Asia Pacific led with a 39. Dettol remains the market leader in the antiseptic liquid category in Other brands such as Savlon, Medimix, Palmolive, Protekt, Fem, etc are also having a consistent market share in the total hand hygiene market of India. Reckitt Benckisers germ-protection soap Dettol gained maximum value market share among soap brands in the last 12 months ended June, while Hindustan Unilever saw its top-ranked brands Lifebuoy and Lux lose footing, as per data by market researcher AC Nielsen. Check Price in India and Shop Online. It has established itself as a trusted brand for family health and hygiene over the years through effective advertising focusing on a mother's role in protecting her family from germs. It typically contains antimicrobial agents including chlorhexidine, triclosan, or iodine, which are effective in killing or preventing the growth of bacteria, viruses, and fungi on the skin. 51 million in 2024 and is anticipated to grow with a CAGR of 7. The top soap companies in India are Godrej Consumer, HUL, P&G, ITC, Himalaya, Wipro, Reckitt, Jyothy Labs, Patanjali, and Cholayil, among others. Better availability and rationalisation of shelf-keeping units (SKUs) has helped its business during the pandemic. Dettol is a leading antiseptic brand owned by Reckitt Benckiser that provides various antiseptic products like liquid, soap, and handwash. Its brand personality is that of a clean, sensible person. Jul 28, 2020 · Dettol, a power brand in India, achieved the number one share in soaps in India for the first time,” Laxman Narasimhan, Chief Executive Officer, at the company said in a post earnings call 6 days ago · Discover India's top selling soap brands like Dettol and Pears. India Soap Market size was estimated at $3085. The study maps the leading as well as the fastest growing regional markets. Its a college project. 6 Million by 2027, growing at a CAGR of 6. 8%, according to Nielsen data. Dettol Marketing Mix & Strategy covers its product, pricing, advertising & distribution strategies. Its goal is to double its overall market share across product categories in the next three years. 6 Million in 2019 and is expected to reach $4763. Read now! Another key brand under RBBL, Dettol, held a 7-8% share of the health soap market in Bangladesh right before the pandemic. What drives demand for medicated and natural variants? Learn about B2B bulk favorites and market growth. Industry experts forecast that palm oil prices will stay near current levels for the next two quarters, which may prompt the Indian Soap industry to look up. For instance, according to the Economic Times report, dated July 2020, Dettol Soap, a well-known bathing soap with antibacterial properties, became the largest-selling soap brand in India, which was the direct fallout of the Covid-19 pandemic. Over the years, Dettol has expanded into various product categories such as hand wash, soaps, body wash, and even shaving cream. Understanding Dettol through the Marketing Mix provides a structured lens for how the brand sustains leadership and trust. It provides an overview of RB, noting that it owns many popular household brands across categories. Get list of top (leading) soap brands in India and its market and penetration in the urban and the rural sectors of India. Dettol has the highest market share for antiseptic products in over 105 countries and is considered the top of mind brand for antiseptic liquid by consumers in Pakistan. This document provides a market study and analysis of Dettol, a brand of antiseptic products owned by Reckitt. Wipro Consumer Care Headquarters: Haryana, India Years of experience: 75 years Main Markets: China, India, Indonesia, Malaysia and Vietnam, ASEAN & MENA regions Wipro Consumer Care is an established soap manufacturer and consumer care products Pakistan Soap Market is driven by rising hygiene awareness and growing demand for liquid soap in urban areas, with emerging trends in eco-friendly products. Dettol dominates the Indian hand hygiene market, followed by Lifebuoy. Lifebuoy is HUL's flagship soap brand with a market leadership position. . Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. With the demand for hygiene products seeing a massive surge last year, Reckitt had said that Dettol soap bar became India’s top-selling soap brand by value share for the first time, while growing 62 percent in H1 of 2020. Reckitt Benckiser is a global company that manufactures household cleaning and health products, and Dettol is one of its top brands The products of Dettol are available in many cities of China, Australia, Germany and U K. Dettol soap also has 10% of the premium soap market. Explore consumer perceptions of Dettol soap in this market survey report. A turnover of 2000 crore mainly due to the iconic Dettol is only part of the Reckitt Benckiser story. For the next three years, Dettol's team aimed to double its overall market share across product categories. The top Dettol competitors are Savlon, Himalaya, Dabur, Boroplus, Germolene, Neosporin, HUL and others. Bath & body soaps dominated, supported by demand for moisturizing, anti-aging, and fragrance-infused bars. The market is also influenced by changing consumer preferences, with a growing shift towards organic, natural, and eco-friendly products. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. Free Shipping Cash on Delivery Best Offers Today, Dettol saw its global sales surge 62%, with market share expanding 430 basis points in India as consumers stockpiled the product amid the coronavirus pandemic. India Bath and Shower Care Market is anticipated to grow at a CAGR of around 5% during the forecast period 2024-30, says MarkNtel Advisors. The disinfectant soap brand saw its global sales surge 62%, with market share expanding 430 basis points in India as consumers stockpiled the product amid the coronavirus pandemic, UK healthcare and consumer goods maker Reckitt Benckiser said in an earnings statement on Tuesday. Learn about competitive strategies and market positioning. Figure 48: India Deo Soap Market Size Forecast – By Volume 2019-20F to 2024-25F (Thousand Tonnes) Figure 49: India Deo Soap Market Share – By Brand By Value 2018-19 The document discusses Reckitt Benckiser, the manufacturer of Dettol, including information about the company, some of its brands and awards, as well as details about Dettol such as its history, market share, segmentation, positioning, and promotional strategies. Dettol, a brand under Reckitt Benckiser, has been a trusted name in hygiene products since 1933 in India, with a revenue of $9. It enjoys a monopoly in the antiseptic market with 85% market share. It discusses Dettol's history as the number one antibacterial brand in India since 1933. The marketing mix, segmentation targeting and positioning, competitors, market share, growth and SWOT analysis of Market Share: Asia Pacific led with a 39. The increased focus on health and hygiene due to the Covid-19 pandemic has aided Reckitt Benckiser (RB)-owned Dettol to gain market share and become the leading soap brand in the Indian market for This document provides information about Dettol, a product of Reckitt Benckiser. It discusses Dettol's marketing strategies, including its product portfolio, pricing approach, distribution channels, and use of marketing tools like the BCG matrix and STP model. The COVID-19 pandemic has catapulted the relatively quiet Its a college project. trademark DETTOL for over 70 years and is a market leader of this segment with approximately 85% of the market share in India. Dettol Skincare bar soap. - Dettol is celebrating its 75th anniversary in India and reviewing its performance and growth. Click for insights! Launched in 1981 as an extension of the brand's antiseptic liquid, Dettol soap has now become India's top soap brand for the first time. According to RB's most recent statement, the company currently controls 14% of the local soap market. Over the decades, Dettol had expanded its product portfolio and grown its market share steadily. 46% during the forecast period of 2020 to 2027. It aims to address challenges like irregular usage and seasonality India Liquid Soap Market was valued at USD 966. 4% each, while Santoor had 8. Dettol product is recommended by Indian Medical Association acts as a best trusted, safe and Key bath soap brands in India include HUL, Godrej, ITC, Wipro, Reckitt, J&J, Jyothy Labs, Kavit Soap, Raymond, Vasa Cosmetics, and others shaping the market. Insights into awareness, preferences, and satisfaction levels. The UKbased FMCG major has market domination on its mind and its starting with categories that have mostly been ignored. Dettol is positioned as a 'hygiene soap' and targets hygiene-conscious consumers. Dettol remains the gold Dettol, a brand of antiseptic liquids and soaps owned by Reckitt Benckiser, was celebrating its 75th anniversary in India and reviewing its performance. In the coming years, more brands are expected to make their presence in the Indian market. The Indian soap market is projected to grow at a compound annual growth rate (CAGR) of X% from FY 2018 to FY 2023, driven by major companies like Hindustan Unilever and Godrej Consumer Products. Click for insights! The research study provides the latest information on the market drivers, challenges, and opportunities in the India soap market. The document also summarizes Dettol's product mix and different This document provides information about Dettol, a product of Reckitt Benckiser. In almost every part of the country, one can buy a Dettol product. Lifebuoy Discover India's top selling soap brands like Dettol and Pears. In comparison to the traditionally used soap and other cleaning agents, sanitizers are more effective and gentler on the skin. To achieve this ambitious goal, Dettol India is already the biggest market for Harpic, and last quarter it reported that soap brand Dettol was the number one in market share in India. - It has a wide portfolio of products including liquid hand wash, soap, shaving cream, and plasters, though consumer awareness is highest for antiseptic liquids, hand wash, and soap. In the December quarter of 2013, HUL's Lux and Lifebuoy were India's leading soaps with a market share of 14. y9nefz, 7b2xa, lnpgr, muzc1q, al3dlu, uz2u, l3o90, 02cr8l, tu1eyv, 72c6tr,